User-Centered Design (UCD) Manual (Notion)

This manual contains vetted product strategy and user experience frameworks used by leading Silicon Valley companies and product leaders at Netflix, Meta, Amazon, Stripe, Apple, Google, and Y Combinator.

Whether you're stuck in your career or project, this manual can dramatically change your trajectory and help you achieve tangible results. The material has been rigorously tested on real six-figure projects throughout 15 years of work with leading Silicon Valley startups, Fortune 500 companies and government institutions.

Save countless hours of learning and manual template creation with the downloadable resources offered in this manual. Think of it as earning a professional mini-degree from a top university.

Learn. Apply. Advance.

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UPDATES LOG:

Jul 22, 2024

• My Personal Gamification Framework
• 15 Behavioral Design Principles
• 24 Books
• 57 Articles
• Gamification Strategy Template
• Messaging & Copy Teardown Template
• Heuristic Evaluation for Websites Template
• CRO Website Presentation Template
  

Mar 18, 2023

• Accessibility

Mar 8, 2023

• Types of Usability Testing
• Usability Testing Plan Template
• Writing Usability Testing Tasks
• Usability Testing Deliverables Checklist
  
  

Feb 27, 2023

• What Research Types Should I use?
• Generative & Evaluative Research Methods (FigJam)

Jan 14, 2023

• Effort vs. User Value
• "4 Buckets" Framework for Product Prioritization

Jan 12, 2023

• How to write practical User Stories
• How to do Story Mapping
• Stanford's Complexity Estimation framework for stories

Jan 8, 2023

• UX Research Strategy Template
• Lean UX Terminology
• What Users’ Problems Should I Solve?
• Personas VS. Jobs-To-Be-Done?
• How to Decide What to Focus on: Incremental improvements OR Doing Major Changes in the Product?
• Product/Market Fit

Dec 28, 2022

• Customer Discovery Process
• Techniques to measure a Product Market Fit (PMF).

TOPICS COVERED:

• Why Agile is NOT UX Strategy
• Mission, Vision & Core Values
• Personas
• Customer Discovery Process Step-by-step
• Techniques to measure a Product Market Fit (PMF)
• How to Create a Job To Be Done?
• What is a Job Map and Why it’s important?
• Jobs-To-Be-Done Checklist
• Customer Segmentation Checklist
• How To Define the Problem?
• Sources to find problems
• The Cobra Effect (Systems Thinking)
• Hypothesis-Driven Product Development (HDPD)
• Customer Problem Stack Approach (CPSA)
• Prioritization Frameworks (KANO, Affinity Diagram, Importance vs. Feasibility)
• User Journeys
• How to Create a User Journey Map (Step-by-Step)
• OKRs
• Quantitative VS. Qualitative Data?
• Types of UX metrics you should track
• Google’s HEART framework
• Wireframes

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