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UX Process & Product Strategy Playbook w/Templates (Notion)

2 ratings

This playbook contains advanced Product Strategy & User Experience frameworks used by the leading Silicon Valley companies and Product leaders at Stripe, Apple, Google and Y Combinator.

It presents you with an action plan to achieve results within a short time frame. The results can be significant and if you are stuck in your career or project, this playbook can radically alter your trajectory because the material has been rigorously tested on real 6-figure projects.

The materials and downloadable resources offered in this playbook will save you countless hours of learning as well as manually creating templates from scratch.

The total value you’re getting is worth $25,000.

Learn. Apply. Advance.


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Mar 18, 2023

  • Accessibility

Mar 8, 2023

  • Types of Usability Testing
  • Usability Testing Plan Template
  • Writing Usability Testing Tasks
  • Usability Testing Deliverables Checklist

Feb 27, 2023

  • What Research Types Should I use?
  • Generative & Evaluative Research Methods (FigJam)

Jan 14, 2023

  • Effort vs. User Value
  • "4 Buckets" Framework for Product Prioritization

Jan 12, 2023

  • How to write practical User Stories
  • How to do Story Mapping
  • Stanford's Complexity Estimation framework for stories

Jan 8, 2023

  • UX Research Strategy Template
  • Lean UX Terminology
  • What Users’ Problems Should I Solve?
  • Personas VS. Jobs-To-Be-Done?
  • How to Decide What to Focus on: Incremental improvements OR Doing Major Changes in the Product?
  • Product/Market Fit

Dec 28, 2022

  • Customer Discovery Process
  • Techniques to measure a Product Market Fit (PMF).


  • Why Agile is NOT UX Strategy
  • Mission, Vision & Core Values
  • Personas
  • Customer Discovery Process Step-by-step
  • Techniques to measure a Product Market Fit (PMF)
  • How to Create a Job To Be Done?
  • What is a Job Map and Why it’s important?
  • Jobs-To-Be-Done Checklist
  • Customer Segmentation Checklist
  • How To Define the Problem?
  • Sources to find problems
  • The Cobra Effect (Systems Thinking)
  • Hypothesis-Driven Product Development (HDPD)
  • Customer Problem Stack Approach (CPSA)
  • Prioritization Frameworks (KANO, Affinity Diagram, Importance vs. Feasibility)
  • User Journeys
  • How to Create a User Journey Map (Step-by-Step)
  • OKRs
  • Quantitative VS. Qualitative Data?
  • Types of UX metrics you should track
  • Google’s HEART framework
  • Wireframes

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UX Process & Product Strategy Playbook w/Templates (Notion)

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