Product Canvas (UX)

Many product companies today lack a structured framework in their product ecosystem.

Typically it's a case where company's vision is not connected to long-term/short-term goals, features are not prioritized properly or poorly planned. There is a lot of unknowns, ambiguity where metrics are not tied to product goals and UX is created in a bubble etc.

This leads to a lack of clarity and transparency, scope creep, substantial shifting requirements and projects that lag behind initial planned dates.

Product Canvas Template gives you a holistic, 30,000 foot view on your product covering everything from high-level company's strategy to detailed UX artifacts teams need to deliver to ensure the project success.

You will learn practical and vetted frameworks tested on real projects with Product Leaders, PMs and Principal designers from Fortune 500 companies as well as leading Silicon Valley startups (The author has 15-year career as UX consultant for U.S. government, Fortune 500 companies and startups).

This template will fast-track your career as a strategist to a whole new level.

... and it's completely FREE.

Learn. Apply. Advance.

The canvas consists of 3 levels:

LVL 1 - MACRO - COMPANY STRATEGY

1. THE BRAND
   • Vision
   • Mission
   • Values
2. CUSTOMERS
   1. Customer Segmentation/ Personas
   2. Value proposition canvas
   3. Customer JTBD, Pains and Gains
3. PRODUCT(S)
   1. Current Offerings
   2. Future State Offerings
   3. ChatGPT Market Research Prompts
4. PRODUCT GOALS
   1. Long-term goals
   2. Short-term goals
   
   

LVL 2 - MICRO - PRODUCT STRATEGY

1. PROJECT HYPOTHESES
2. KNOWNS/UNKONWS
3. CONSTRAINTS
4. FEATURE PRIORITIZATION
   1. Effort VS. Value framework
   2. Feature brainstorm activity
   3. Feature scoping activity
   4. ChatGPT Features Ideation Prompts
5. FEATURE ROADMAP
6. METRICS
   1. OKRS
   2. KPIs
   3. AAAR metrics
   4. ChatGPT prompts for metrics

LVL 3 - MICRO - UX STRATEGY/ARTIFACTS

1. STORY MAPPING
2. LINKS TO USER FLOWS/JOURNEYS (Not included in this template)
3. LINKS TO WIREFRAMES (Not included in this template)
4. LINK TO DESIGN (Not included in this template)